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  • 张洪胜,张小龙.跨境电商平台促进全球普惠贸易:理论机制、典型事实和政策建议[J].国际商务研究,2021,(4):74-86    [点击复制]
  • ZHANG Hongsheng,ZHANG Xiaolong.跨境电商平台促进全球普惠贸易:理论机制、典型事实和政策建议[J].INTERNATIONAL BUSINESS RESEARCH,2021,(4):74-86   [点击复制]
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跨境电商平台促进全球普惠贸易:理论机制、典型事实和政策建议
张洪胜,张小龙
0
浙江大学中国数字贸易研究院,浙江 杭州 310058
摘要:
传统国际贸易中,高昂的进入成本、复杂的海关流程和较大的风险成本限制中小企业直接参与国际贸易。信息技术催生了各类跨境电商平台,新冠肺炎疫情加速了数字经济和数字贸易的强势崛起。作为新型贸易中介的跨境电商平台吸引大批中小卖家入驻,推动全球贸易包容性增长。本文以跨境电商平台为切入点,着重分析跨境电商平台促进全球普惠贸易发展的理论机制和典型事实:跨境电商平台在贸易成本、交易流程、模式创新和服务贸易等方面具有明显优势;全球普惠贸易呈现出全方位、多层次和宽领域的发展态势;全球普惠贸易面临诸多内外部挑战。在上述分析的基础上进一步提出推动跨境电商平台和全球普惠贸易发展的针对性政策建议。
关键词:  跨境电商平台  全球普惠贸易  新型贸易中介  中小企业
DOI:
基金项目:国家自然科学基金青年项目(项目编号:71803173);教育部人文社会科学研究青年基金项目(项目编号:18YJC790215、20YJC790146);浙江省自然科学基金青年项目(项目编号:LY20G030019)。
Cross-border E-commerce Platform and Global Inclusive Trade: Theoretical Mechanism, Typical Fact and Policy Recommendation
ZHANG Hongsheng,ZHANG Xiaolong
Abstract:
The high entry costs, complicated custom procedures and high risk costs in traditional international trade model restrict SMEs from directly participating in trade. Information technology has spawned the emergence of various cross-border e-commerce platforms. The COVID-19 has accelerated the strong rise of the digital economy and digital trade. Cross-border e-commerce platform, as a new type of trade intermediary, attracts a large number of small and medium-sized sellers to move in and promote the inclusive growth of global trade. Therefore, this paper focuses on the analysis of the theoretical mechanisms and typical facts behind cross-border e-commerce platform promoting the global inclusive trade development. We find that cross-border e-commerce platforms have obvious advantages in terms of trade costs, transaction procedures, model innovation and services trade. Global inclusive trade presents an all-round, multi-level and wide-ranging development trend. Global inclusive trade faces many internal and external challenges. Based on the above findings, further targeted policy recommendations are put forward.
Key words:  cross-border e-commerce platform  inclusive global trade  new trade intermediary  SMEs

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