Abstract:Based on an analysis of the current situation of the confl icts between retailers and suppliers in China where the channel advantages of retailers are supposed to be the trigger,the thesis also provides an explanation of the formation of the confl icts,to which the pursuit of maximum profit and the threats to suppliers from the vintage point of retailers consist the immediate relevancy. Finally,thethesis point out several likely strategies,which are concluded from regulations adopted in developed countries to deal with such confl icts,for governmental authorities and business enterprises in China to break the problem.