Investmentpromotionismarketingacountry. InthecurrentsituationofFDI-absorbingcompe-titionincreasing，itis amajortheoretical andpractical issueofthecurrentinvestmentpromotionhowto expandFDI-absorbingscale，improveitsquality，attenditscomprehensivebenefits，etc.，withanactive andefectiveinvestmentpromotion. Therefore，onthebasisoflearningfromforeignexperienceandprac-tices ofthedevelopmentofChineseinvestmentpromotion，itis the firsttimetoseton the conceptof“the ef ectivenessofinvestmentpromotion”，tryingtosetuptheevaluationmechanismof theef ectiveness of investmentpromotion.Fortheef ectiveperformanceissuesof China'sinvestmentpromotion，anumberof recommendations aregiventoimprovetheeffectivenessofinvestmentpromotionof China.