Economic Value Added (EVA) and Balanced Scorecard (BSC) are useful tools for assessing company performance, and have their own pros and cons. This study employs EVA and BSC based on maximizing the company value, and proposes the EVA integrated BSC performance measure system using AHP method. Oriented towards EVA and carried by BSC, this EVA integrated BSC performance measure system optimizes an enterprise’s performance measure system based on achieving the goal of maximizing the company value.