This paper, using TC index, trade complementarity index and trade similarity index, analyses the complementarity and competitiveness in creative goods trade between China and the main countries of ASEAN. It shows that creative merchandise trade between China and Singapore has stronger complementarity. Complementarity in creative trade between China and other main countries of ASEAN is not very strong, but in some creative goods such as art crafts and new media, the complementarity is larger. The competition in creative goods between China and Thailand, Malaysia and Vietnam is intense. Competition of creativity commodity trade between China and Singapore is relatively small.