In January 2019, 76 WTO members signed the Joint Statement on Electronic Commerce, confirming the initiation of trade-related e-commerce negotiations, aiming to formulate international rules in the field of e-commerce and digital trade. Based on the analysis of the composition of negotiation members, proposal content, negotiation topics, this paper further studies and analyzes the focus of digital trade rules game and the position differences among countries. The results show that: from the perspective of membership, the developed countries are the leading players in the negotiations, while the proportion of developing countries participating in the negotiations and submitting proposals is relatively low; from the perspective of topic design, the negotiation content is far beyond the previous e-commerce negotiations, focusing more on cross-border data flow, source code disclosure and other digital trade rule issues; from the perspective of game focus, negotiation core includes data elements, market space, regulatory governance, technology development and income distribution, and there are great differences in the negotiating positions between developed and developing countries. In this situation, China should not only speed up the improvement of domestic system and mechanism, create an environment conducive to the development of digital economy and digital trade, but also actively participate in the formulation of international rules of digital trade and expand the influence of China’s rule advocacy